This project was the largest project I’ve ever been involved with, in terms of scope and impact. Someday it may change one of the most fundamental parts of society.
The goals were broad and included: understanding user comprehension of the concept and prioritizing potential features.
Working with Paul Elrif of Caelus, we collaborated to create a survey design and testing approach that would work at large scale using conjoint analysis and decision modeling to identify results. I wrote the script, scheduled and conducted user interviews and coordinated participant compensation. I was also responsible for development of final deliverables.