Wells Fargo Advisors - Agile Transformation & Homepage Redesign

SUMMARY

Wells Fargo Advisors was undergoing an Agile Transformation and our team was brought in to lead the UX and Design efforts. We collaborated with an internal Wells Fargo UX Design team to define and deliver three different experiences. I was personally responsible for leading the UX research, strategy, and design as well as executing deliverables. I developed a custom user engagement strategy for this project that became the foundation of the 'Pulse Methodology'.